Being Curiously Brave + Anti-Bro Marketing with Pam Covarrubias

Are you tired of making yourself small for the sake of others?

Do you struggle to show parts of your identity due to fear of being judged? In this episode, Pam Covarrubias and I will help you rewrite your narrative to create a sense of belonging and change your internal monologue to maintain authenticity.

We will discuss how to balance masculine and feminine energy to enhance your authenticity. If you’re ready to learn something new and lean into your authentic self, this is the episode for you!

In this episode, you'll learn about:

  • How and where masculine and feminine energy shows up in your business

  • How authenticity helps you filter out your identity

  • How to navigate endless possibilities using duality

  • Nurturing your nervous system by leading with curiosity

Here's a peek inside the episode:

[02:27] Rewriting the narrative we tell ourselves

[11:04] Balancing your masculine and feminine energy

[11:54] How Pam uses The Seven Principles of Persuasion

[13:31] The correlation between energy and marketing tactics

[15:04] Using persuasion principles in a positive way

[17:29] The value of providing context

[20:39] Filtering your identity through what is acceptable to the others

[26:33] Creating a sense of belonging through words

[33:30] Navigating the duality of possibilities

About Pam:

Pam Covarrubias is an Embodied Business Coach, her work heavily leans on decolonizing and liberation principles. Pam supports clients to embrace rest and invite wealth and freedom into their businesses through trauma-informed practices.

As someone who has been told she’s prettier when she’s quiet, Pam is dedicated to using her voice to help liberate other business owners through somatic tools like EFT/Tapping and coaching principles that support the nervous system so they can step into their power as they build and grow their businesses without shame and guilt.

Throughout her work, Pam's goal is to remove the damages of Calladita Culture™️ a principle instilled in first-generation women and femmes in the United States, telling them to be quiet and submissive.

Pam teaches entrepreneurs to decolonize their business practices so they can amplify their voice, tap into their intuition, and flow with the natural rhythms of our bodies and businesses.

Where to find more about Pam Covarrubias:

Pam’s Website: https://www.spreadideasmovepeople.com/

Pam on Social Media:

@cobiux @cafeconpampodcast @powersistersmethod



Links Mentioned on this Podcast


  • EP 69 Pam Covarrubias

    SUMMARY KEYWORDS

    question, people, belonging, pam, flourish, scarcity, deadline, place, talking, curiosity, principles, stand, answer, legend, marketer, freedom, marketing, true, story, work

    00:01

    Sometimes, if you're honest, you don't ask the question because you really do not want to know the answer. Are you going to be able to handle it? Are you going to be able to do what you need to do next after you have your answer? Is the answer are going to be more painful than your current state of limbo. being bold and answering bold questions is the mark not only of a good entrepreneur, but of someone who is going to face life like the legend that they are. In this episode, I have the utmost pleasure of speaking with Pam Covarrubias, all about being curiously brave, and how asking the right questions and continuing to ask even through the discomfort could be your ticket to tapping into your superpower. If you're trying to figure something out that it's been challenging you for an extended period of time, and you're wondering how you can even ask the question. And if you're really ready for the answer, then my friend this episode is the one that you should listen to. All right. Without further ado, on let's go.

    01:32

    Welcome to the flourishing entrepreneur podcast with Alia Harris. If you're looking for actionable ways to stand out from the crowd, by standing in your power, you come to the right place. Each week, we help you and your fellow empire building entrepreneurs become radically authentic, and tap into your unique story to attract your ideal clients. listen in and learn how to use energy alignment techniques and tried and true marketing strategies to transform from a leader to a legend. And now your host powerhouse story brands certified guide award winning marketer, bio energetic business coach and Japanese whiskey lover, Alia Harris.

    02:27

    There's a narrative that we often tell ourselves that says we can't do it, it's going to be too hard. Even if we've done it before, we remember how painful it was. And we don't want to do it again. I remember, I was laid off once. And then the second time I was laid off, I was like, Oh my gosh, it's happening again. I remembered how painful it was the first time and I was like, I don't think that I can do this again. But there I was doing it. And here I am now having done and having moved through that period. And now I realize that I can do hard things. Now. Does that realization make me want to always lean into the difficult spots? No. Do I sometimes realize that something is harder than I even thought the hardest thing ever could be all the time. But I lean into the fact that I have done hard things. And then I have grown in the skills and the wisdom and the connections and the talents that I need to continue to progress. Because it is only through those hard things that we get the opportunity to dive deeply into ourselves and love the the resilient parts love the true essence of ourselves, discover where our power lies, release the burdens, release the narratives that are no longer serving us and feel free from the inside out. Yes, do I wish there was another method? Do I wish the universe could just be like, Oh, here's a cookie, everything's fine. Yes, that would be my preferred option universe if you are loosening, but that doesn't ever seem to be that works doesn't. It always seems like at the other end of the trial, you're stronger. But unfortunately, you have to go through the trial first. If you know that the trial is coming, why not just approach it with a different perspective? In this episode, we speak with Pam Covarrubias about approaching life with a positioning of a brave curiosity. What if you approach the trial like that? Realizing that it is not going to be your last it has not been your first. So how are you going to take a perspective that is truly liberating for you in your heart? One of the ways to do that is to ask great questions and realize that yes, you can handle the answer whatever it is, if the answer means that you have to quit that job, if the answer means you need to divorce that spouse, the answer means you have to move. If the answer is that you need to take that money and use it for something you didn't want to use it for? Or the answer is that you just need to sit and cry it out. You can handle whatever the answer is. That is the mantra for this episode today. I can handle the answer. I can handle the answer. See it with me. I can handle the answer. I can handle the answer. By asking the hard questions of yourself. You'll be able to get those hard answers that might feel uncomfortable at the time, but they are exactly what you need to move from being stuck to move from mediocrity to move from this place where you know that you are not serving your highest potential into the place where you can truly blossom and grow. There's a quote that's freedom is not free. And that goes with all types of freedom. Emotional Freedom, financial freedom, spiritual freedom, it is not free. It takes effort. It takes you asking it takes you questioning to experience what it feels like on the other side. And as you question always remember that you can handle the answer. We're talking today with Pam Covarrubias have spread ideas move people all about questioning and answering and how to answer questions and ask questions and motivate yourself and others from a place of integrity. Pam Covarrubias is an embodied business coach, her work heavily leans on decolonizing and liberation principles. She supports clients who embrace rest and invite wealth and freedom into their businesses through trauma informed practices. As someone who's been told she's prettier when she's quiet. Pam is dedicated to now using her voice to help liberate other business owners through somatic tools like EFT slash tapping, and coaching principles that support the nervous system, so they can step into their power as they build and grow their business without shame and guilt. Her goal is to remove the damages of Kaya DITA culture a principle instilled in first generation women and femmes in the US, telling them to be quiet and submissive, and my friends, I think you will officially enjoy the fact that Pam is neither quiet nor submissive and her ideas for me instigated a little mini internal revolution in my heart, on how to show up differently and to make sure that I keep asking those questions believing that I can handle the answer. Without further ado, let's dive in to talking with Pam hay budding

    08:23

    legend. Are you ready to make your mark and live up to your potential? Well, you won't be able to do that by turning yourself into a carbon copy of your favorite internet guru. At flourish marketing. We believe you deserve to be a household name. We created our empire building marketing strategy product to help you use your inner wisdom and the story brand SP seven framework to create a radically authentic brand message and stand out from the crowd. With our help, you'll become the obvious choice for your ideal customer. visit w w w dot flourish marketing.co/d i s c o today to schedule a call. We only accept one new client per week. Don't miss out on your chance to snag your spot. Go to www dot flourish marketing.co/disco To get started

    09:24

    Hey Pam, thank you so much for joining us here on the flourishing entrepreneur podcast How you doing today?

    09:30

    I am well thank you so much for having me.

    09:33

    It is a pleasure because after reading your bio and getting to know you a little bit from some strategic internet sleuthing. I think that you have a lot that you can provide for our audience. But for those of the listeners out there who have not stopped you like I have, can you please tell them a little bit about you and what you do?

    09:55

    Yes, thank you. I am the Business Coach. My mom needed I became the coach my mom needed. And so I focused primarily on supporting women owned business owners in the liberation of their business practices. Because as I was studying businesses, I started my own business, I realized that there were still a lot of outdated practices that are not supportive to people like us, women, women of color, queer folks, they're very outdated in the sense that they were created by men and in support of men. From productivity all the way to the way that we tell stories, the way that we show up all of that I am super passionate about talking about it. I am Loki. I don't know like a scientist that I like to deconstruct things and then put them back together in a way that feels good. And I'm also a podcaster I podcast ever combined is my podcast and they interview. Awesome People like you. And we've been doing that for seven years. So that's super fun.

    11:04

    Well, you make me feel a little bit you baby podcasters seven years. Oh, my goodness gracious. Okay, we're here to talk about that. Before we get into that, though, I, I hear a lot. And I actually say a lot. I'm guilty of this using feminine energy, not masculine energy, doing things differently. This the structure was not set up for us, us women, women of color, right? So can you give examples of what that means? Because sometimes I feel like it's like describing to a fish what water is. And they're like, you're in water. And they're like wood. It's like, I feel like I'm gonna You're telling me like pick the red blue or the red pill or the bill blue pill? I'm in the matrix? I don't understand. So can you talk about what some of those structures are that we probably don't even realize that we're in,

    11:54

    for sure. So many. The first thing that comes to mind is the Seven Principles of persuasion written by Dr. Robert seal Dini, who I'm not going to go through all the principles, one that's really harmful for us is Garcy. And in that book, which is called the, oh, my gosh, I forget the exact name. But if you search for Dr. Robert eldini, he wrote the Seven Principles of persuasion, Scar city talks about limiting the amount or the time for something so that people take action. And what happens, what studies have shown is that people of the global majority have experienced scarcity in really visceral ways, whether it was your language was taken away, your land was taken away, your resources were taken away. And so when we encounter a business, who says we only have three left, you better hop on it, then our nervous system gets activated. Because we have this DNA program that says yes, when somebody says it's gonna be taken away, it's gonna be taken away. And so we get this shock in the system that basically propels us into take an action that we may not even want it, we, we take action from a place of fear. And that's where those practices become very harmful. And one of my goals is to allow people not only to be aware of that, but also to not do those things, because we don't want to be those people.

    13:31

    So you're like blowing my little marketer mind right now? Because I'm like, Oh, my God, I've been propagating this masculine culture, I didn't even know it. The I talked about that all the time, you need to include scarcity, or I call them emotional triggers. So what do you do instead, if you want someone to buy from you, but you don't want to do that I looked it up while while you were talking, it's the Robertsdale deenis. Seven Principles of influence. And the book is called Influence The Psychology of Persuasion, persuasion. So it includes reciprocity, commitment, social proof, authority, liking, scarcity, and unity. And as I'm reading those, those are literally all of the things that I was trained on, as a copywriter to do, literally, and I'm and I, there's a book another book called How to write copy that sells by Ray Edwards. And now I know where he got all of his stuff from, because they're the exact same. So now I'm having an existential crisis. Pam, thank you very much. We're only five minutes into the interview and you blown my world. So what do I do instead?

    14:42

    So this is fascinating that you mentioned the other book and I hope that the other person who wrote the other book that you learned from quoted or sourced rubber seal Dini, because it clearly saw that they read words,

    14:54

    I don't think read words do and I'm gonna go read the book. I'm not trying to bad mouth Read, whereas I haven't read in a little while, but this is the first time I've ever heard of good old Robert.

    15:04

    Hmm. So what's important i Another thing that I have learned from Kelly deals, she's one of my feminist teachers is to always source and cite your sources. And so Kelly taught me about the principles and how they are harmful. And so do your to answer your question. And how do we dismantle that scarcity isn't inherently bad, I'm ADHD, I need a deadline, my brain needs to know this is when you need to click, because otherwise I'm going to put it off is never going to happen. And so how do we utilize the law or the principle of persuasion for good, we can do it for good. It's just like anything. The example that I give is like fire, you can use a match to light a candle and bring light into a room or you can light the house on fire and burn it to the ground. There's always a good and a bad side of everything. And so how do we use scarcity for Good is to utilizing true deadlines to come communicating actual facts. For example, if you have a program that you have 10 spots, you can totally say, Look, we are going to start on this date, at this time with this amount of people. If you want to be part of this group, this is when you need to sign up. Otherwise, we're going to start the next day or two days later, or whatever. It's all about providing foundational context that gives the support to that nervous system of the person on the other side saying, Oh, great. I know why this deadline exists. It isn't because you just threw it out there. And you want me to buy right now, which is what bro marketing does is get the sale as quickly as you can by using scarcity.

    16:50

    Okay, I'm feeling a little bit better about myself. Yes. Because I do provide context I do. So like, for example, right now, at the time of this recording, I'm eight months pregnant. Right? We were talking about that. And so when I send emails out, they literally like Okay, guys, like I only have so many slots left for a strategy session, because I will be popping a child out of my vagina in a month. So you need to either get on or wait until next year, right? That's a real thing. It's a real deadline. So okay, okay. Oh, by me, I thought I had slipped into bro marketing, and I wasn't gonna have to really reevaluate

    17:29

    myself. No. And this is what a lot of women do. Naturally, we tend to give context, you know, we are told that we're long winded. And now it's that we know the value of providing context, because it gives a foundation of authenticity. And then people are like, Oh, great. That's what you're telling me? This sounds good.

    17:49

    Exactly. It's not some made up deadline that you pulled out you. But I'm glad that you brought up authenticity, because that's one of the things that I wanted to talk about today to you in particular, because for me, when you are the most authentic, that's when you get people name dropping, you like you named dropped Kelly deals who I just found her website. And now I think that she was my new BFF after two seconds of being on her site. And, but it's like, it's a totally different sight, the words are different. I'm loving the copy on her site, right? She already I can tell, even though I've just heard of her is probably the legend in her own right, because she's taken her authentic self and blasted it out to the world. What does it mean for you, especially in the space that you've been in, and the work that you do to be radically authentic?

    18:41

    I think is to always remember, where I come from. One thing, I'm an immigrant to the US. And so my identity is I would say it's very defined by me first, because when I arrived into this country, to the United States, I was asked to mark myself in a box, literally check the box and tell me what are you? And that I was like, what? Why do I have to literally contained my identity into one box? Why can't I be all of the things that make me me and so I went into this journey. However, long ago, 20 years ago, when I came to this country into the exploration of why do I need to contain myself into this one tiny spot, and I rebelled against it. So how do I become or show up in the most authentic way is in being a rebel, which is my natural state? I always would get in trouble as a child because I was going against the current I would always question why things were the way the way they were. And now I think that has become to my benefit in a way because I'm always like, why Why, why is this the way it is? And I think that's what has helped me stand in my power to say, this just feels weird. Why are we doing it this way? Why can't we do it a different way? And also my ADHD, which is my superpower? And I, people that have heard me say that? I don't know, sometimes they connect to that because it's affirming to hear someone say, Oh, wait, even though everyone told you that you weren't smart enough? You were able to flip it and be like, No, I actually just think in different ways. So I think it's really honing into who I am before anyone else tells me

    20:39

    before anyone else tells you, I think that that's the key, the key spot there, right? We often filter our identity through what is acceptable to the people that we care about the most are the people that we feel like we owe them something or we have to fall into their opinions of us. And very rarely, I think, do we ever take a step back and say, if I took all of them away? Who am I? And do I like that person or not? And if the answer is no, start liking that person a little bit more, because that's who you are, regardless if you recognize it or not. That's how you're going to show up or, or not. And it's either going to be in alignment, and you're going to blossom and flourish and grow, or you're going to still show up as that person, but it's going to feel wonky, and weird and awkward. And you're going to say weird thing, because you're trying to push away your true self and your true identity. And my goodness, it feels exhausting. I've done that. Yes, it's exhausting. You don't want to struggle like that for the rest of your life. And there are people that do I know, 60 year old seven year old people who never learned that lesson, and you can feel the struggle around them of trying to be something to someone who has long did. And how long are you going to do that? Right? It's it's it is it is very sad. It is very sad. So I'm glad that you brought that radical authenticity. It's interesting. My father, I guess I'm a first generation American on my dad's side, because my father is from Trinidad. And when he came, he had that same experience. And he is also a rebel, which is probably where I get a lot of my questioning from which is why you say you're a rebel, you question I question everything, too. And I think that that is such a gift, because then you start to question yourself and the wise and my husband says my favorite thing to do whenever I'm talking to him as go.

    22:50

    A little finger up? And I do because I'm like, I'm not just gonna listen to you say that because you want it to say it. So I thoroughly enjoy your response to that question. So, now that you've kind of given us this this little way to get more radically authentic through questioning through being a little rebellious, not just accepting other people's perspective of us, how has that helped you be more successful than you would have otherwise?

    23:26

    Hmm, I think I also want to acknowledge the fact that being a rebel isn't always full of rainbows and butterflies. Because when you tend to question and go the opposite side where people go, people call you weird. People don't resonate with you. There's also a lot of questions like, why are you doing that nobody else is doing because consensus. And so and that the other element that humans have, which is this need of belonging. And so, from my lived experience, one thing that I bring that I don't know if it's made me more successful, but maybe it's given me a foundation is that I moved so much as a child. I moved a lot and so I learned to be a transplant to all the places and spaces that I landed in, because it was I was just new everywhere. And so I think that gives me Pam my lived experience to be okay, not belonging because I never have. And so I wanted to give that caveat to to that has helped me stand in my power because it's been part of my lived experience. And so does it make me more successful? I think it allows me to take more risks because I have no problem losing everything. I've started over many times. I think now that I've lived in San Diego, and the traditional land of Kamini. chin. And I've been here for 10 years and now thinking about moving, it's like, oh, I have to move. And then I remind myself, you've moved so many times in your life, like, why are you like crying over this? And so?

    25:12

    Well, girls, your your knees are not the same now as when they were when you move.

    25:22

    Like I have to get up and stretch after sitting for two hours, like, the body's not 100% Yes. And so I think it's utilizing my lived experience to inform the way that I show up and present myself now as as an adult. And yeah, I don't know, if I'm going around the question of how has it made me more successful, I think it's just really understanding that I want belong everywhere. Understanding that meeting, encountering people with different points of view doesn't make neither of us wrong, we just have different points of view. And now, I'm going to fight for mine, though. That doesn't make us not debate on it. However, sometimes it's, it's fun to explore, and then come to the understanding that it is what it is, and everyone is fighting a fight, and everyone's doing the revolution in their own way. With what you have,

    26:33

    you know, you brought up something that touched a place in me that I think might touch a place to others. So I have questions. belonging, a sense of belonging is I mean, now it's a buzzword, right, especially in workplace culture, developing a sense of belonging, dei and be diversity, equity, inclusion and belonging. You mentioned finding power and not belonging? Can you describe it, maybe you can, maybe you can't, because I don't know if I would be able to, but you know, I'm gonna shoot my shot here. What not belonging feel like and because for most people, it's a terrible place to be that they don't, that they run from. And it's uncomfortable, and it's exactly when they find themselves not belonging, they know they're doing it wrong. But you are saying a very different narrative. And I'd love for you to explore that a little more especially, so that people might be able to get a little more comfortable with not a lot.

    27:35

    So I think not belonging is existing from a place of curiosity. It's questioning that people are different. And to give you an actual example, I went to college in the Midwest, and Missouri to be exact. And I'm a Mexican girl from Mexico City lived in a huge city, just in Mexico City, there's over 20 million people, more than 20 million people just in the city where I grew up in. And then I landed in a small town in the Midwest. So this is middle America. Like I never called the United States of America. But this is America. And it was 70,000 people, which is a neighborhood from what I'm used to. And I didn't belong. I didn't. And so one choice that I decided at that moment is that I wasn't going to assimilate into whatever it was. Instead, I approached every single person that I met with curiosity, by staying true to who I am, by making them pronounce my name the way it is, even though it was really hard and they would get frustrated and sometimes mad at me, but I'd be like, You know what, just because you've never met someone like me, does it make me wrong? Or does it make me out of place or it's not and so not belonging is allows you I believe, to come from a place of being curious about what others bring to the table while understanding that what you bring to the table is just as powerful just in a different way.

    29:24

    I really like what you just said just because you've never met someone like me doesn't make me wrong. So often we go into situations that where there's the majority and then us and we are immediately everything about us feels wrong. And we judge it as such as opposed to saying no, this is just another way of being right and I'm okay with being this version of right while baby their version of right. And we can coexist together. If we did more of that we would have more legends in the world. If we would have more people standing in their power, we would have more people professing their truth and holding truer to what they're here in this planet to accomplish. I think that's a beautiful way of looking at it. And it takes a lot of courage. But I like how you filter your courage through curiosity. So it's not just you standing stalwart, you're still engaging with the other side, not standing apart, you know, a weirdo, twiddling your thumbs and picking the belly button lint in the corner, you have a conversation that you enter in, but from that place of interest, internal solidarity that I think a lot of people instantly give away, and they don't even realize that they've given it away when they do. That's. I'm all riled up. Now, am I doing that too? Yeah, no, we don't have the right. We don't have the conversations. There's no understanding there's, there's also, when you have those conversations, you realize that you're closer, probably that 100%, right, the thing you think you're so separate, and they think they're so separate, and but you both like poke him on and it's like, okay, well, we're really not that different. So, tell me a little bit about your future self and how you're driving yourself towards that legendary story. Now in this moment, because the way I look at it a legend is someone who people tell their stories back to them. And people are talking about them with high praise, when they're not in the room, and they don't even know them like you think about Oprah. Frida Kahlo, for good or worse, right? Think about my one of my favorite authors is Isabella, again, you know, their stories, you know, who they are, you know, what they stood for, you know, what they contributed, without them having to be there telling it for themselves. So as you're building that in your radically authentic self, your rebellious self, what are some of the key points that you're doing or moving through or even pondering that are helping you get there?

    32:20

    I think the first one is to be curiously brave. Because having courage and being brave is one thing. And I always bring curiosity to it. That's why I question everything. I ask questions for a living. Because if when I'm curiously brave, then I can then say, what if? If I jump? What if I drown? Yes. And what if I swim? You know, one of my favorite quotes is, Oh, darling, but what if you? What if? How's it go? I don't know. But the end of the quote is, what have you fly? And so the what if it's such a key question that I have embraced in such ways, when I don't want to do things, or when I am thinking about my future self? is, what if you what if you do, what if you do the effort? fuzzums? Is what it is. There's so fun for me to explore.

    33:24

    Now. It's called No.

    33:30

    Yeah, so I bring myself to that place of Yeah, what if it doesn't work? And what if it does. So it's always navigating this duality of possibilities, and believing the possibility without bypassing the reality of it. Because if I'm going to, I don't know, pitch myself to be on a stage, I also have to honor and acknowledge that once I get on that stage, there's going to be maybe bigger awareness, there's going to be more exposure, there's going to be more eyes on what I'm saying. And so that's also I need to be conscious and aware of, well, when that happens, how do you need to be prepared for that? And so it's a lot of thought process of almost working backwards, you know, once you arrive there, then how do you need to be ready for it? And what can I do in this present moment to be ready for that future meet once that timeline arrives into this place?

    34:35

    I really enjoy that perspective, because some people are so scared of the present. And I've been here that you don't want to ask questions, because you're scared of the answers. I think a lot of that needs to come from the place of no matter what the answer is, you will be able to handle it. Right just keep asking the question. And I found the quote and it's worth saying the whole thing because it's actually got quite a beautiful quote. With that, you know, there's freedom waiting for you on the breezes of the sky. And you ask what if I fall over? But my darling, what if you fly? That's by Aaron Hansen. And I think a lot of us, me, especially included in this bucket are like who I see the freedom I pray for the freedom I visualized for it, I manifest for it. It's in the journal, it's on my vision. It's everywhere the freedom that I want. But it takes that leap of faith to float out there to capture it. And it doesn't always look like what you think it's supposed to look like. That's part of the beauty of it. And part of the need to release control and part of the knee like you're saying, to get curious about what it is, how does it show up? How do I show up? And to keep asking those questions. I think that's incredibly valuable, for sure.

    35:56

    And you know, what the responsibility also because the future you has some responsibility. So once I arrive where I want to be, what is going to be my responsibility to give back to support others, to honor the people that supported me while I got here? So yeah, thinking about the future is super fun. And also think about the responsibility that comes with it.

    36:25

    So we've gotten to this point in the interview, which is one of my favorite points, not that the rest of it isn't maybe hasn't been absolutely lovely. But it's where we get to answer the journal prompt question for you, dear listener. The journal prompt question is the question that you take back and you will answer in your own journal time. And Pam has lovingly volunteered to answer it for you first. So Pam, are you ready for your journal prompts? Question? Sure. Okay. Your journal prompt question is, how can I show up more boldly in my life? What is keeping me quiet? Now?

    37:06

    Fear 100%? And how am I showing up more boldly? One tiny step at a time, I always tell my clients and myself start tiny. So how could I take one tiny step into the direction where that gets me closer to the fear? How can I nurture my nervous system? So that I'm not activated as I approach fear? And how can I then bring up the strength and my own power, so that I can face the fear and cross it get to the other side?

    37:52

    I appreciate that response. And I do feel that fear, holding me back at times holding everybody back in you can see it and once we bust through it by getting curious and stepping into our power, then that's when we really do things that we didn't ever think that we could do. Right? We surprise ourselves. Well, Pam, I've loved speaking with you. Thank you so much for coming on the show. Please let everyone that's listening know where they can find you.

    38:25

    Yes, my website is Pemko rbs.com. If you want an easier one Gaffigan bomb.com takes you to the same place ca F e c o n pm.com. That's also the name of my podcasts. If you're interested about interviews, and on Instagram, I hang out on Instagram at WCOB iu X or you if you search for Bunco Yes, which everything's hard to spell with me. Will Make a habit. And then add chemical podcasts on Instagram as well.

    39:02

    I love it. Thank you. Thank you. Thank you for showing up teaching us how to be comfortable in the uncomfortable spaces through boldness and curiosity, and have a wonderful rest of your day. Thanks so much Pam.

    39:16

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    40:14

    well, I'm good to know that I am not a bro marketer. I was terrified that at the beginning of the interview, she started listing all the things that I knew worked to drive sales, but I was like, Oh my gosh, am I stepping out of my integrity? It's good to know that by Yes, using things like scarcity by having those deadlines be true and providing context that I am in fact, not a pro marketer who close call. I love that she talked about having that identity piece as being something that she can stand in yet still interact with others from a place of curiosity, not succumbing to their version of what her identity should be. And I think that that Erin Hansen, quote is worth repeating one more time, there is freedom waiting for you on the breezes of the sky. And you ask what if I fall but oh my darling, what if you fly? And this episode has been about asking the questions and being able to handle the answer. So I want you to ask yourself, What if you fly and allow yourself to imagine and manifest all of those things that can happen to you? If you ask the question, boldly approach the answer, and fly. Thank you very much for joining us here on the flourishing entrepreneur podcast. My name is Alia Harris and until next time, I wish you and yours lots of love, light and abundance. Bye for now.

    41:54

    Thank you for listening to this episode of the flourishing entrepreneur podcast with Alia Harris. Dive into the shownotes at WWW dot flourish marketing.co/podcast and connect with a layup and flourishing Entrepreneur on Instagram vibing with what you hear, leave a five star review to spread the love and be sure to click Subscribe from the entire flourish marketing team. We Wish You Love Light and abundance. See you next time.

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