J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Aleya Harris joins the conversation to break down how to craft and create effective Instagram content, specifically by using reels, that will catch your followers' eyes and help convert them into customers.

Aleya shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers.