How to “Sell” Without Making People Feel Awkward

Marketing Made Simple Podcast

If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming across as manipulative or desperate?

In today’s episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won’t feel like “selling” at all. Instead, you’ll feel like you’re building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it!