Answer the Money Question
“Why Would I Choose You Over Your Competition?”
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat their competitors' slightly modified marketing language. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling.
In this episode, Aleya Harris will teach you how to define the problem you solve, showcase your approach to solving it better than anyone else, and reveal the transformation you create for your clients.
By the end of the episode, you will effortlessly answer the money question: “Why would I choose you over your competition?” instead of struggling to differentiate yourself.
Discover the financial abundance hidden in problems, unearth your power as a problem solver, and close your dream clients without stumbling over unclear messaging.
Takeaways Include:
Define the problem you solve for your clients so they see your company as the irresistibly perfect solution. Go beyond the surface and discover how your approach puts you in a league of your own.
Learn how to realign your products and services around the problem you solve, your unique essence, and the deep desires of your future clients.
Become a Choice Architect and learn how to nudge your clients to make mutually beneficial decisions.
This episode is part of the "Stage to Stream Series" where Aleya covers content excerpts from her popular speaking topics so you can learn and experience growth wherever you are. Why should live audiences get to have all the fun?
To book Aleya to edutain your audience at your next event, please visit www.aleyaharris.com/speaking to check out her speaking topics, reels, and why. Click "Schedule a Call" to secure the speaker with "that something new" you've been looking for.
If you are a Corporate Event Planner, Head of Marketing, Learning & Development Professional, Executive Assistant, Destination Management Company, or Destination Management Organization who is looking for a top-quality, energetic speaker, you should definitely hop on a call with Aleya.
About Aleya Harris
Aleya Harris, CPCE is the spark for your spark (TM). She is a powerhouse StoryBrand Certified Guide, BioEnergetic Business Consultant, empire-building CEO of The Evolution Collective Inc., host of the Radical Rebirth Retreat, LLC, host of the award-winning Flourishing Entrepreneur Podcast, and international award-winning speaker. She’s committed to helping entrepreneurs, executives, leadership teams, and thought leaders differentiate themselves through radically authentic strategy, coaching, and training.
Get Your Recalibration Guide
There is a lot of information in this episode that will help you get into greater energetic alignment to boost your glow and cash flow... but it doesn't even scratch the surface.
To dive in, download the 25+ page Recalibration Guide at www.aleyaharris.com/recalibrate
Connect with Aleya Harris
Speaking & Media: www.aleyaharris.com
The Evolution Collective Inc.: www.evolutioncollective.com
Radical Rebirth Retreat, LLC: www.radicalrebirthretreat.com
Instagram: https://www.instagram.com/aleyaharris/
LinkedIn: https://www.linkedin.com/in/aleyaharris/